Case study World Bank Essay Example | Topics and Well Written Essays - 750 words

Case study World Bank - Essay Example The Forbes Capital Hospitality Index (FCHI) measures macroeconomic indicators like GDP growth and international trade, along with societal factors affecting investment, including poverty, bureaucracy, technological advancement, and corruption." (Ravindran) World Bank has been actively involved in setting the right scene for economic development within countries on an international platform. There is a general agreement that corruption within the country can be controlled by taking active measures to involve civil societies, but the degree of involvement is still a matter of consideration. "Social marketing can make an important contribution to the creation of atmosphere in the public life that discourages fraud and corruption" (Kindra & Stapenburs, 1998) Social marketing can be used in public health campaigns (e.g., to reduce smoking and alcoholism, safe sex, and increasing physical fitness), environmental campaigns (e.g., fighting pollution, promoting recycling, saving water and power), education campaigns (to encourage literacy), and the protection of individual/group rights (e.g., racial and gender equality, gay and lesbian rights). Societal marketing based on ethical and philanthropic principle can achieve this dynamic change within a society, community and a country by raising the awareness of the citizens about the costs of the corruption to the country, addressing the concern about institutions within a country, increasing understanding regarding the factors of corruption within public behavior. World bank has taken a morally good stand to change the international scene for more humane endeavors, its contribution id noteworthy and has been a source of admiration and inspiration for many other world forums in guiding their decisions related to international trend in growth and expansion. The premier business publication said: "As access to capital markets around the world becomes commonplace for individual investors and multinational institutions alike, the race is on for countries to attract the foreign investment capital needed to fuel the engines of growth at home. Addressing this need for a "one-stop reference", Forbes began with a list of principles employed by the US Chamber of Commerce when considering international investments. FORBES has listed Denmark, Finland, Iceland, the US, the UK, Singapore, Australia, Estonia, Ireland, and New Zealand as the top 10 countries in the world in terms of capital hospitality. (Ravindran) ACT-UTILITARIANISM: Mill is an advocate of Utilitarian principle, Mill was especially impressed by the work of Jeremy Bentham. He agreed with Bentham when he argued in Introduction to the Principles of Morals and Legislation (1789), that the proper objective of all conduct and legislation is "the greatest happiness of the greatest number". Mill became a Utilitarian and at the age of seventeen formed a discussion group called the utilitarian Society. Mill argues that the moral worth of actions is to be judged in terms of the consequences of those actions and our moral feelings often conflict with our inclinations of self-interest. He aimed to show humans the way the world is and how they could accommodate themselves to it and to one another. His aim was the improvement of humankind. His guide was the